Light, bitter, or herbal · usually 11 to 25%

Aperitif

An aperitif, or aperitif as the French spell it, is a drink you have before the meal is served. It could be an orange spritz on a terrace, or just as easily vermouth served neat over ice. Low in alcohol, bitter or herbal, and meant to whet your appetite. Read on to find out what types there are, how to drink them, and which glass to use.

Light, bitter, or herbalUsually 11 to 25%Drink before a mealFrom spritz to Negroni
At Gall & Gall from € 8,094 offersView prices ↓
NIX18 - No 18, no alcohol
Bottle of Aperol 70 cl
11 to 25%depending on the type
Brands

The best-known aperitif brands

All liquor brands →

With these four bottles at home, you can make almost any classic aperitif cocktail. Two are bitters, and two are wines.

Bottle of Aperol 70 cl

Aperol

11% · bitter aperitif

From Padua, made since 1919. Orange, rhubarb, and gentian at 11%, making it the lightest of the four. It was practically made for spritzes.

About Aperol →
Bottle of Campari 70 cl

Campari

25% · bitter aperitif

Bright red and intensely bitter, from Milan, with a recipe dating back to 1860 that’s still a secret. The real deal. No Campari, no Negroni and no Americano.

About Campari →
Bottle of Martini Rosso 75 cl

Martini

14.5% to 18% · vermouth

Vermouth from Turin, made since 1863. It comes in Rosso, Bianco, Extra Dry, and Fiero. It’s wine with wormwood and herbs, so refrigerate an opened bottle.

About Martini →
Bottle of Lillet Blanc 75 cl

Lillet

17% · aperitif wine

Aperitif wine from Podensac, made with Bordeaux wine, citrus liqueur, and quinine. Refreshing, with a hint of honey. Most people know it from a spritz with tonic or a Vesper.

About Lillet →
All brands and flavors

Every aperitif, listed by brand

All liquor brands →

5 brands and 7 flavors, each with its own page about flavor, cocktails and the right glass.

Bottle of Aperol 70 cl

Aperol

11% · the original
About the brand →
Bottle of Campari 70 cl

Campari

25% · the original
About the brand →
Bottle of Martini Rosso 75 cl

Martini

15% · the original
About the brand →
Bottle of Martini Bianco 75 cl

Martini Bianco

15% · sweet & white
View →
Martini Fiero bottle, 75 cl

Martini Fiero

14.5% · blood orange
View →
Martini Vibrante alcohol-free bottle, 75 cl

Martini Vibrante

alcohol-free · red
View →
Bottle of Lillet Blanc 75 cl

Lillet

17% · the original
About the brand →
Lillet Rosé bottle, 75 cl

Lillet Rosé

17% · rosé
View →
Lillet Rouge bottle, 75 cl

Lillet Rouge

17% · red
View →
Bottle of Noilly Prat Original Dry vermouth 75 cl

Noilly Prat

18% · the original
About the brand →
What is an aperitif?

Light, bitter and good for your appetite

There’s no law that says what an aperitif is. It’s more a matter of function: the drink before dinner. Still, the bottles that fill that role have a lot in common. They’re low in alcohol, usually between 11 and 25%. And they’re bitter, herbal or both. That bitterness is the point. Bitter flavors stimulate saliva and make you hungry, while something sweet or heavy does the opposite and curbs your appetite. No wonder the best-known names come from Italy and France. There, aperitif hour is simply part of the day.

On the shelf, you’ll see two families. First, bitter aperitifs: liqueurs made with herbs, roots and peels. Everyone knows Aperol at 11% and Campari at 25%. Then there’s vermouth, which is quite different. Vermouth is wine with alcohol, herbs and wormwood added. Without wormwood, it can’t be called vermouth. The big names are Martini from Turin and Noilly Prat from Marseillan, at 14.5 to 18%. Lillet belongs right alongside them as an aperitif wine from Bordeaux made with citrus liqueur and quinine.

For storage, that makes a big difference. A bitter aperitif is distilled and sweetened, so it can stay in the cupboard for years. Vermouth and aperitif wine are wine. Once opened, the bottle starts to oxidize. So keep an open bottle of vermouth in the refrigerator, where it will stay good for a month or two. Leave it out, and it will lose its freshness within a few weeks. You’ll taste the difference straight away in a Dry Martini or Americano.

In brief

TypeBitter liqueur or aromatized wine
AlcoholUsually 11 to 25%
BitterAperol 11%, Campari 25%
VermouthWine with wormwood and herbs, 14.5 to 18%
StorageKeep vermouth refrigerated after opening and drink it soon
GlassLarge wine glass for a spritz, tumbler for a Negroni
What types of aperitif are there?

Six bottles to carry aperitif hour

What it comes down to is whether you have a bitter liqueur or a wine in hand. The liqueur is sweet and sharply bitter. The wine is lighter and more herbal, and doesn’t last nearly as long after opening.

Bottle of Aperol 70 cl

Bitter aperitif, light

usually 11 to 17.5%

Bittersweet liqueur made from orange, rhubarb, and gentian, with a low alcohol content. It tastes sweeter than you might expect and is made to be diluted with prosecco and sparkling water.

Best for: spritz, with sparkling water
Example: Aperol →
Bottle of Campari 70 cl

Bitter aperitif, strong

usually 25 to 28.5%

Same family, only much more sharply bitter and with almost twice as much alcohol. Herbs, roots, and bitter orange peel, rounded out by a sweet core.

Best for: Negroni, Americano
Example: Campari →
Bottle of Martini Rosso 75 cl

Red vermouth

usually 15 to 18%

Wine with wormwood, herbs, and caramel. Sweet and warming in taste. Mix it with gin or whiskey in a Negroni, Americano, or Manhattan.

Best for: Negroni, Americano, neat over ice
Example: Martini →
Bottle of Martini Bianco 75 cl

White vermouth

usually 15%

White and sweet, with vanilla and floral notes where the red has caramel. Our most popular vermouth, and almost always served with tonic and a generous scoop of ice.

Best for: with tonic, neat over ice
Example: Martini Bianco →
Bottle of Noilly Prat Original Dry vermouth 75 cl

Dry vermouth

usually 18%

Dry and slightly salty, from southern France, with chamomile and nuts. It’s often surprisingly good neat over ice, but most people know it as the small part in a Dry Martini.

Best for: Dry Martini, cooking
Example: Noilly Prat →
Bottle of Lillet Blanc 75 cl

Aperitif wine

usually 17%

Strictly speaking, it’s not vermouth, because it contains no wormwood. Lillet is Bordeaux wine with citrus liqueurs and quinine. Fruitier and more floral, with the bitterness only coming through gently in the finish.

Best for: with tonic, Vesper Martini
Example: Lillet →
What else?

A herbal bitter, a dry sherry, or simply a glass of prosecco also works well as an aperitif.

Browse brands →
What does aperitif taste like?

Bitter at first, with herbs and orange

Nose

Orange peel & herbs

You almost always smell citrus peel, followed by herbs, roots and something medicinal. Vermouth adds notes of wine, vanilla and dried flowers.

Palate

Sweet start, bitter middle

It starts sweet, then the bitterness of gentian, wormwood or quinine comes through. Because the alcohol content is low, it feels light and fresh rather than warming.

Finish

Dry and short

Dry and bitter, cleansing your palate and making you want the next sip. That’s exactly the point just before a meal.

Sweet 3/5
Bitter 4/5
Herbal 3/5
Strength 2/5

This is an average for the entire category. Campari scores 5 for bitterness and 3 for strength. A white vermouth scores around 4 for sweetness and around 1 for bitterness.

How to drink it

How to drink an aperitif

Cold, early in the evening and served in a small measure. The glass can be large, but the serving shouldn’t be. You want to whet your appetite, not arrive at the table tipsy.

As a spritz

It’s right there on the bottle: 3 parts prosecco, 2 parts aperitif and 1 splash of sparkling water. Fill a large wine glass with ice, pour in that order and add a slice of orange. Use Campari instead of Aperol, and the same spritz becomes much more bitter.

Spritz recipe →

As an Americano or Negroni

Make an Americano with 3 cl of bitter and 3 cl of red vermouth in a highball glass full of ice. Top with sparkling water and twist an orange peel over it. Replace the sparkling water with gin and it becomes a Negroni, stirred in equal parts over one large ice cube.

Americano recipe →

Vermouth on the rocks

Pour 5 cl of chilled vermouth over two large ice cubes in a tumbler and add a slice of orange. This is how they drink it in Turin. Only then can you really taste what the herbs and wormwood bring. If you have dry vermouth, use a lemon peel instead.

The right glass →
From the online store

The right glass for an aperitif

For a Spritz, you want a large glass that can hold lots of ice. A Negroni belongs in a heavy tumbler with one large cube. These are the glasses we'd choose ourselves.

Delivered 100% breakage-free
Chef & Sommelier Open Up Wine Glass
For the Spritz

Chef & Sommelier Open Up Wine Glass

Set of 6 · 47 cl · large wine glass, also suitable for a Spritz
€ 53,95View
Pasabahce Elysia Gin and Tonic Glass
The copa style

Pasabahce Elysia Gin and Tonic Glass

Set of 4 · 50 cl · copa-style glass with an elegant stem
€ 29,95View
L.S.A. Borough Tumbler
For the Negroni

L.S.A. Borough Tumbler

Set of 4 · 30 cl · the all-rounder, also for whisky on the rocks
€ 41,95View
Arcoroc Islande Long Drink Glass
For the Americano

Arcoroc Islande Long Drink Glass

Set of 6 · 33 cl · tempered glass, the affordable all-rounder
€ 14,95View
Frequently asked questions

Questions about aperitif and aperitif drinks

Can't find your question here? Check out our cocktail recipes or get in touch.

To the cocktail recipes →
What exactly is an aperitif?
An aperitif is a drink you have before a meal to whet your appetite. It typically has a low alcohol content, usually between 11 and 25%, and a bitter or herbal taste. Bitterness makes your mouth water. Something sweet or heavy has the opposite effect and curbs your appetite.
What is the alcohol percentage in an aperitif?
Usually between 11 and 25%, considerably less than gin or whisky. Aperol is 11%, Lillet 17%, Martini Rosso and Bianco 15%, Noilly Prat 18%, and Campari 25%. Since the alcohol content is so low, you can comfortably have one early in the evening without it spoiling your appetite.
What is the difference between Aperol and Campari?
They come from the same parent company and are both bitter liqueurs. Aperol is 11%, while Campari is 25%. Aperol is orange, sweeter, and fruity with notes of orange. Campari is bright red, truly bitter, and much stronger. Making a Spritz? Go with Aperol. For a Negroni, use Campari.
What is vermouth, and why does it contain wormwood?
Vermouth is wine to which alcohol, herbs, and spices have been added. Wormwood is essential and gives it that bitter, herbal note. The German word for the plant, Wermut, is even part of the name. Martini and Noilly Prat are the best-known brands.
Should vermouth be refrigerated after opening?
Yes. Vermouth is wine, and wine oxidizes as soon as the bottle is opened. A bitter liqueur can stay in the cupboard for years, but vermouth can't. Refrigerate an opened bottle and finish it within a few weeks. After a month or two, it loses its freshness, and you'll taste that in your Americano or Dry Martini.
Which glass do you use for an aperitif?
Serve a spritz in a large wine glass or a copa, filled to the brim with ice. Lots of ice melts more slowly than a few loose cubes and keeps the bubbles cold. A Negroni goes in a heavy tumbler with one large cube, and an Americano in a highball glass. Drink vermouth neat from a tumbler with a slice of orange.
At our partner Gall & Gall

Buy aperitifs

Want the bottle delivered straight to your door? Order aperitifs online at Gall & Gall. Gall & Gall has 18, 4 of which are on sale.

SaleMartini Floreale
On sale now

Martini Floreale

75 cl · sold by Gall & Gall
€ 10,79€ 8,09At Gall
SaleMartini Vibrante
On sale now

Martini Vibrante

75 cl · sold by Gall & Gall
€ 10,79€ 8,09At Gall
SaleCrodino Biondo 6X
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Crodino Biondo 6X

17.5 cl · sold by Gall & Gall
€ 10,39€ 7,79At Gall
SaleCrodino Rosso 6X
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Crodino Rosso 6X

17.5 cl · sold by Gall & Gall
€ 10,39€ 7,79At Gall

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